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Conceptualization, Copywriting

Sunsilk wanted to help girls bring out their best side instead of being too self-conscious about their hair.  With the promise of smooth and fragrant hair,
the shampoo brand encouraged these girls to stop shying away from life's moments and get their #BestMode on!

In demonstrating this, we created the first ever Facebook product tag hack to double as a creative product freight for the digital video series online!

 © 2019 Bellarmine Javier.

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