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SUNSILK CHEERKADA
MANULIFE "DTR"
DIGITAL CAMPAIGN
Copywriting, Production
The insurance brand Manulife wanted to help Millennials and Gen Z audiences deal with the uncertainty of the future. This topic in itself feels daunting to even think about. So the brand told a story that was closer to home - one about a progressive relationship that need no label to feel more secure in one another and how together, the future can be better. The modern love story was brought to life by the country's famed RomCom director, Tonette Jadaone.
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